A modern, abstract logo with a spiral design in shades of pink, beige, and green, accompanied by the word "XELOĀ" beneath it.

Beyond the Bowl.

A revolutionary new way to feed your best friend is coming soon. Join the waitlist, and expect the unexpected.

A dog lying on a wooden floor with a bowl of scattered dry pet food nearby, in black and white.

Mealtime is a chore.

It shouldn't be.

Messy bowls, boring kibble, and rapid eating don't enrich your dog's life.

We knew there had to be a better way.

We're creating a new way to feed.

Xeloā is a complete wellness system that turns feeding into a clean, engaging, and healthy ritual. We've reimagined the meal into a single, self-contained form that provides perfect nutrition and a joyful experience, strengthening the bond between you and your companion.

Choose your plan,

  Coming Soon…
Close-up of a happy brown dog with its tongue out, lying in a car seat.
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Our brand vision

At Xeloā, we believe mealtime should be more than just a meal. For too long, the daily ritual of feeding has been a missed opportunity—a messy, unengaging chore that does little to enrich the lives of our pets. We saw the boring bowl and knew there had to be a better, more thoughtful way.

Learn more
Two dogs laying on a beige couch indoors, one with brown fur on the left and one with white and gold fur on the right, both resting with heads down or on each other.

The Xeloā Wellness Partnerships

We provide holistic care for your companion's body and mind. Our premium subscriptions include direct access to expert councils in nutrition and behavior.

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Personalized Nutrition Council

Gain access to our council of Board-Certified Veterinary Nutritionists (DACVN). This is a premium service designed for ultimate precision.

✓ Custom Recipe Consults: Personalized diet plan adjustments for specific health goals or allergies.

✓ Nutrition Q&A: Direct access to expert advice on our formulations.

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Behavioral Wellness & Training

Partner with our network of Certified Professional Dog Trainers for positive, force-free reinforcement and behavior guidance.

✓ Live Web Groups: Bi-weekly group coaching for foundation obedience and manners.

✓ One-on-One Video Calls: Premium sessions for targeted behavioral issues (e.g., anxiety, guarding).

Schedule a Training Session

The Business Case: Targeting the Premium Market

Our launch strategy focuses on the affluent, health-conscious demographics of the San Francisco Bay Area. This market segment is eager for premium, innovative pet-tech solutions.

Consult Our Nutritionists
Schedule a Training Session

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

Xeloā** is a Nahuatl verb meaning "to divide, separate or share". It is used to describe things into different portions.

Make Your Xeloa discs
Two dogs playing in a small puddle on a grassy park with trees and houses in the background.